All work is delivered on time, with proper sourcing, keyword relevant content, and embedded natural links. A Free Consultation is required to determine your exact needs and business strategies.
For an individualized, cost-effective quote contact Edina.
Edina Hodos is a Professional Web Content Writer and Researcher. Her online publication as Volunteer Expert, appears on Allexperts.com, in the category of >>Internet Technologies>>Internet Media. Contact Edinafor a quote. Professional Profile on LinkedIn.
Edina Hodos is a freelance Web-Content Writer and Researcher. Her online publications appear in AllExperts.com and on EzineArticles.com. For a fee personalized quote,Contact Edina
Edina Hodos is a freelance Web-Content Writer and Researcher. Her online publications appear in AllExperts.com and on EzineArticles.com. For a fee personalized quote,Contact Edina
Search engines are much like the geeks from algebra class. If you can speak their language, they can help you. Try telling them a joke, and watch the blank reaction. Writing content that gets you noticed by targeted audiences, is known as the fine art of content optimization. Content optimization simply means-writing in a language search engines notice. Remember, search engines are programs that work based on text, relevance and context. They have no understanding of abstract ideas, humor or word associations.
To understand content optimization, imagine you are at a party. You could chose one of two options. You can stand in a corner talking to yourself, or you can listen in on conversations, understand what is going on and get involved in the exchange. Lets look at how to keep this exchange going, with our good friend, the search engine.
Understanding Keyword Density
Keyword density is the number of times a word or phrase appears in a written text. Repeating your keywords gets you noticed. Overusing it gets you blacklisted as spam. The key to good keyword density, is to use the proper ratio of one, two, and three word phrases. To demonstrate this simple but crucial step, lets look at a Google content page as an example. Google content pages are designed with specific keywords, to attract viewers to click through to Google Ads, hence creating income for the web administrator. While this may not be your business niche, these pages are the best optimized, and offer an insight we can all benefit form.
Second step, is to note how these keywords are used.
Word
Count
Density
economic
10
6.21%
plan
8
4.97%
action
7
4.35%
canadians
4
2.48%
government
4
2.48%
programs
3
1.86%
Phrase
Count
Density
action plan
6
3.73%
economic action
5
3.11%
tax relief
3
1.86%
government programs
2
1.24%
stimulus
2
1.24%
economic crisis
2
1.24%
Canadian economy
2
1.24%
global economic
2
1.24%
Phrase
Count
Density
economic action plan
5
3.11%
global economic crisis
2
1.24%
Case Study Observations
Keyword concentration is focused on single words being repeated 7-8 times. Three word phrases are only repeated 2-5 times. The reason? Repeating two and three word phrases too much is considered keyword stuffing by search engines. What that means for you? Your keyword stuffed article will not rank high in Google Search.
The top 3 single words are derived from the three word phrases. Why? This way you target your readers specifically, without getting blacklisted for spamming. Single word reoccurrences are not considered spam.
SIDENOTE: I came across this site via an e-mail . The subject line was personalized to read
“ Your government funds are available Edina” How did they know I am interested in this topic at all? My own blog keywords contain “government funding”.
In Conclusion
In order to rank high in Google Search, know the language of search engines. Pick your keywords wisely, and use them in the right ratio to prevent being blacklisted for publishing spam content. Use single words to create your word density around the top 4 single keywords, while using 2-3 word phrases sparingly. A good rule of thumb is to repeat single words with 4-6 percent density, and phrases with only 1-3 percent density.
Edina Hodos is a Professional Web Content Writer and Researcher. Her online publication as Volunteer Expert, appears on Allexperts.com, in the category of >>Internet Technologies>>Internet Media. Contact Edinafor a quote. Professional Profile on LinkedIn.
Did You Know That Business Blogs are the Most Cost-Effective Way
to Promote Your Business?
Internet use is changing drastically. The days of intrusive marketing have been replaced by, value added web content, as a way to attract potential customers. Internet savvy, knowledgeable viewers, respond better to a softer sell and a more interactive approach. A Business Blog is the perfect interactive platform, to share expertise, and connect with potential clients.
What Can a Business Blog Do for You?
1. Promotion With Business Blogs Creates More Page Views,
MorePotential Customers
2. Blog Posts are Keyword Heavy to Reach Targeted Audiences, & Improve
Your Conversion Rates Tenfold
3. The Most Cost Effective Way To Get Customer Surveys and Other
FeedbackVia UserInteraction
4. Blogging is a Low-Cost Alternative to Having a Web Presence
What is a Blog Exactly?
Web-log, or blog in its original conception was a form of online diary. People wishing to share their personal lives, could easily publish online blogs with free softwares and a few clicks. What many predicted to be a mere trend, has evolved into a powerful business application, the Business Blog. Read on to find out how Business Blogs can help you reach more potential customers.
What is the Difference Between a Website and a Blog?
A lot! It’s the difference between people “window shopping” on your site, vs. making a purchase, and giving you feedback about your offerings. I am a strong advocate of using blogs as a means of business promotion. Not only because I make my living by writing blog content, but also because 80 percent of my own promotion is through the successful use of a blog. Simply put, it works...when you know how to do it right!
In technical terms, Websites use static pages, that are updated when you make a change in your webmaster account. Blogs use real-time syndication, and update themselves automatically once you post a new entry. This is important, because search engine robots use most recent dates, as one of the criterias to determine your page relevance, hence your website’s ranking when people do a Google search. Blogs are also interactive, allowing your readers to instantly comment on your post, e-mail it to others, or bookmark it in any social bookmarker like Delicious. The potential to reach viewers becomes endless, with the many tools and plug-ins blogs offer.
How a Blog Can Be a Promotional Tool
Frequently Asked Questions
If you get a lot of mail to your webmaster account, you can post the common questions up on a blog. This will provide your customers a place to go to see questions and answers, and as new questions come in, you can post them to help more people.
Promotions
If you do promotions every week, you can use a blog to highlight them.
Contests
Daily contests and games are a great promo in a blog. They are fun, and bring your customers back.
What's New Pages
If you add lots of new articles, information, or products regularly, sometimes it can be difficult for your customers to find out what's new. A quick blog entry can show them what's updated on your site.
What's Coming
Test the waters before you jump into any new product development, with the use of comment features. You can use a blog to peak interest in future products or projects. It's also a great way to keep notes about what you're doing in the community, new event your company is participating in.
Photo Blog
Rather than writing, you could put up a daily photo for your customers. A photo and a short description can be very compelling. Search engines will adore you.
News
The most common use for business blogs is news, usually about the specific topic relevant to the company.
Edina Hodos is a Professional Web Content Writer and Researcher. Her online publication as Volunteer Expert, appears on Allexperts.com , in the category of >>Internet Technologies>>Internet Media. Contact Edina for a quote. Professional Profile on LinkedIn.
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