Tuesday, January 6, 2009

Consumer Expectations has Forced Advertisers to Rethink Their Entire Marketing Strategy

An Overview of New Media Marketing

Today’s’ new media technology is allowing for more consumer control than ever before, giving the public complete control over what content they see and when they see it. As a result, this change in consumer expectations and media use has forced advertisers to rethink their entire marketing strategy. Big business can no longer depend on interruptive marketing tactics such as placing commercials in the middle of your favourite television show. Instead, advertisers have to think strategically about how to incorporate their marketing messages into the content that potential customers are actively seeking.

Today, more than 400 million people worldwide spend an average of 30 hours online per month. (Nielsen/NetRatings, April 2007) According to a March 2006 study by the Association of National Advertisers and Forrester Research, 78 percent of 133 national advertisers surveyed believe traditional advertising methods have become less effective in the past two years. As a result, overall network spending has declined, while advertisers invest significantly more in Internet advertising opportunities.

Truly effective Internet Marketing is a fresh new playing field where almost anything can be tested and implemented – at often a fraction of the cost of traditional media campaigns. This new media opens up exciting new options to reach consumers on a more effective and personal level than ever before. These new forms of marketing are much more accountable, and thus cost-effective, than any other form of advertising.

Here are just a few examples of how you can market your own site.

1.Make your Web Site the Center of All Your Marketing
2.Combine Traditional Ads with Keyword buys for Maximum Impact
3.Maximize the Effectiveness of Keyword Phrases
4.Use Every Opportunity to Create a Buzz
5.Effectively Combine Traditional and New Media
6.Take Advantage of Co-branding for maximum exposure
7.Use Message Boards and Blogs to Generate New Content
8.Encourage Audience Participation
9.Don’t Let Visitors Ignore Your Advertisers
10. Use Mobile Marketing

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