Online Coupons-Preference for Receiving Coupons Electronically is Compelling

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Questioner:	Y.E
Category:	Internet Media-Success of Electronic Coupons
Private:	No
Subject:	Online coupons
Question:	Hello, I am the VP of marketing of a new and exciting product and I wonder regarding the effectiveness of online coupons, do think it is an effective tool, if not , what other methods do you recommend ? Thank you!
Answer:	By Edina, Allexperts Professional Profile. Free Webwriting/ Webmarketing Solutions. Feel free to ask a question! The data analytics solutions firm , Perspective found that 95.5 percent of respondents clip or print coupons, while 62.2 percent clip coupons, as often as once a week making electronic coupons effective tool , to reach consumers with a brand message. Leveraging online coupons, can be one of the most effective methods for making that important connection, that helps marketers attract the right customers and keep them coming back. Currently, 58.4 percent of respondents find coupons in newspapers and magazines, 5.7 percent hunt for coupons online, and 4.4 percent receive them via email. The preference for receiving coupons electronically is compelling. Nearly 22 percent of respondents want to receive coupons via email, and 9.7 percent want to find money-saving printables online. Online Coupons Can Translate to Offline Activity The key to coupons is targeting. The combined 32 percent of those who prefer to receive coupons on the Internet and via email jumps to 55 percent, provided the coupons are specifically tailored to the interests of the consumer. Targeting your audience properly will allow you to deliver greater value, and in turn a higher open rate of your e-mails. Hope this was helpful. Edina Edina Hodos is a Professional Web Content Writer and Researcher. Her online publication as Volunteer Expert appears on Allexperts.com , in the category of >>Internet Technologies>>Internet Media. Contact Edina for a quote. Professional Profile on LinkedIn.